Article: Tippers on Setting up a Competitive Intelligence Process

Ellen NaylorRather interesting article by Ellen Naylor about some takeaways for companies (in any industry) that start practising Competitive Intelligence. Some of them are a bit of a no-brainer but all in all it’s pretty useful. Some useful findings are:

  • Determine most important areas to focus on, the so called Key Intelligence Topics, to avoid focussing on everything
  • Market your CI initiatives internally and emphasize what you can do for your colleagues
  • Invest in your network and maintain it, and focus on the people who know what’s happening inside and out the company

Links
Tippers on Setting up a Competitive Intelligence Process by Ellen Naylor

Share and Enjoy:
  • Google Bookmarks
  • LinkedIn
  • del.icio.us
  • Technorati
  • Twitter
Comments: Comments Off

Comments are closed.