Archive for February, 2010

Competitive Intelligence – Think Big, Start Small (III)

The previous posts had a bit of an open end, for which I apologize. So by popular demand, in this post I will reveal what happened to my restaurant after I started practitioning CI. Did I manage to turn the Thursday evening into a profitable night, inspired by my competitor but without losing my identity? And what else did it bring me to reward my invested time? Also, I pointed out that you don’t necessarily need fancy tools to support a CI system at this maturity level. I will show you what I accomplished with little or no investment in tooling, creating a system to support my activities.