You have launched a new product onto the market, and of course you want to know how your customers feel about it. Are they happy about it? Disappointed? Or maybe you want to know how your customers (and other people) feel about your company in general? It is difficult to find reliable answers to these sorts of questions. Companies spend thousands on market research reports, only to obtain information from about a year old. What if you want to know how your customers feel now, at this very moment? The answer is sentiment analysis.