Is CI the Elixir of Immortality?
Every once in a while it happens: you read an article that triggers you in so many layers of your brain that your thoughts immediately begin to wander off uncontrollably. It happens to me anyway, for example with this article I read about social business ...
Book review: Competitive Intelligence Advantage by Seena Sharp
Seena Sharp truly is a thought leader on Competitive Intelligence (CI) and definitely one of the best authors of this moment on the profession. She proves this with her book, Competitive Intelligence Advantage, in which she continuously stresses the importance of actionable knowledge regarding a ...
Competitive Intelligence Functionality: Graphs
Graphs are strong instruments in which trends can be easily shown and recognized. Many different kinds of graphs make sure that there is a graph for every purpose. With this is mind, it won’t surprise you when I tell you that graphs are also being ...
The Art of information analysis, or the biggest misconceptions of interviewing
If you are in any way participant in intelligence projects from an end user or consultant perspective (BI, CI, MI or whatever I) you will most likely also participate in the process of information analysis. Previously, we have defined this as the process of gathering ...
The typical CI analyst: Man versus Machine
In her previous post, Anne discussed the role of CI analysts. In this follow-up post I’d like to discuss their raison d’être. Is the human brain replaceable in the competitive intelligence process? Can it be fully automated at some point in time, using processor power ...
Competitive Intelligence – Think Big, Start Small (I)
When we hear success stories on Competitive Intelligence (or other related professions such as Business Intelligence), the companies in question often have mature CI systems in place, with lots of supporting software, contracts with (expensive) content providers or news sources and many CI professionals to ...
Archive for July, 2010
Companies investing in marketing undoubtedly have plenty reasons to launch the marketing campaigns that they do. But most of the time it’s hard to predict (let alone calculate) what the campaign will bring the company, and if it will pay itself back. And even afterwards it is not always easy to measure, or determine otherwise, whether or not the campaign had the desired effect. In this post I’d like to discuss how CI can contribute to determining how effective your marketing efforts really are.
Competitive Intelligence still seems to have a branding problem. A lot of people still don’t know what exactly CI is; sometimes they just had nothing to do with it until now, but most of the times they don’t even realize that they are already doing it, or parts of it. We’ve spoken about the definition in several posts already, so I will not go there again. Instead, I’d like to discuss some (somewhat) related professions or activities where (parts of) Competitive Intelligence can be applied, the first of which is reputation management.
About Jeroen van Luik
Since 2004 I have been working with Business Intelligence solutions, formerly in the role of end user and currently as a BI and CI business consultant at Dink Intelligence, part of Redwood International Business Group. As challenging as Business Intelligence may be, I felt like there was more. Gradually I started working in the field of Competitive Intelligence, which I have been doing since early 2006. Unlike BI, Competitive Intelligence is less obvious and less commonly accepted. This blog is hopefully contributing to changing that.
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About Anne van den Brink
I am working as a BI and CI business consultant at Dink Intelligence. I hope I can provide useful information about what CI is, but also what it can be. It is exciting to work in such a dynamic field, and writing about CI is a challenging task I gladly accept.
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