Posts Tagged 'action'

What is a proper competitive intelligence tool? (II)

In part I of this series, Jeroen discussed the information gathering and spreading framework. In this framework he discussed multiple functions. We believe a tool should offer this functionality, together with the functionality I will discuss here, in order to be named a Competitive Intelligence tool. I will discuss two frameworks in this post: the profiling framework and the analysis framework.

Competitive Intelligence – Think Big, Start Small (II)

In the previous post we investigated whether or not I should consider practitioning Competitive Intelligence in my restaurant ‘Chez Jérôme’. We designed a partial action plan based on my strategic goals and based upon that, I decided that it was most definitely useful to invest some time and effort (and scarce means) in CI. In this post I will focus on the next steps, now that we decided to go through with our Competitive Intelligence ventures. I will also address some tools that you can use to support your process, which are by the way not Competitive Intelligence tools because that is too big an investment for the size of my restaurant (see my post “The Synergy between Competitive Intelligence and Social Media” for my definition of competitive intelligence tools).