Posts Tagged 'analysis'

Competitive Intelligence Functionality: Graphs

Graphs are strong instruments in which trends can be easily shown and recognized. Many different kinds of graphs make sure that there is a graph for every purpose. With this is mind, it won’t surprise you when I tell you that graphs are also being used in Competitive Intelligence (CI) tools. But, the use of these graphs differs from for instance Business Intelligence (BI) purposes. What is the difference and what are the challenges when using graphs in CI?

Competitive Intelligence & privacy

In our blogs, Jeroen and I talked about ethical intelligence gathering. We’ve discussed this topic from the organization point of view. I recently came across a news item which made me think about another point of view: the perspective of the one(s) the intelligence is gathered about.

Why measuring effectiveness of marketing campaigns is also part of Competitive Intelligence

Companies investing in marketing undoubtedly have plenty reasons to launch the marketing campaigns that they do. But most of the time it’s hard to predict (let alone calculate) what the campaign will bring the company, and if it will pay itself back. And even afterwards it is not always easy to measure, or determine otherwise, whether or not the campaign had the desired effect. In this post I’d like to discuss how CI can contribute to determining how effective your marketing efforts really are.

Why reputation management is also part of competitive intelligence

Competitive Intelligence still seems to have a branding problem. A lot of people still don’t know what exactly CI is; sometimes they just had nothing to do with it until now, but most of the times they don’t even realize that they are already doing it, or parts of it. We’ve spoken about the definition in several posts already, so I will not go there again. Instead, I’d like to discuss some (somewhat) related professions or activities where (parts of) Competitive Intelligence can be applied, the first of which is reputation management.

The typical CI analyst: Man versus Machine

In her previous post, Anne discussed the role of CI analysts. In this follow-up post I’d like to discuss their raison d’être. Is the human brain replaceable in the competitive intelligence process? Can it be fully automated at some point in time, using processor power instead of brain power?

The typical CI analyst

In our previous blogs, we have been constantly saying that analyzing will remain human work and that the CI analyst is of vital importance. But what does the typical CI analyst do? What makes him or her valuable? What is that piece of human work we don’t want to (or can) automate in CI tools? I will discuss these questions in this weblog.

Sentiment analysis: Is it accurate enough?

In our latest post we’ve discussed briefly the questions about the accuracy of sentiment analysis. Are the current sentiment analysis techniques accurate enough? Are humans 100% accurate in performing sentiment analysis? In this follow-up post I would like to discuss these questions more thoroughly. While discussing this, I will refer to a number of blog posts in which the accuracy of sentiment analysis is discussed.

What is a proper competitive intelligence tool? (II)

In part I of this series, Jeroen discussed the information gathering and spreading framework. In this framework he discussed multiple functions. We believe a tool should offer this functionality, together with the functionality I will discuss here, in order to be named a Competitive Intelligence tool. I will discuss two frameworks in this post: the profiling framework and the analysis framework.

Competitive Intelligence – Think Big, Start Small (II)

In the previous post we investigated whether or not I should consider practitioning Competitive Intelligence in my restaurant ‘Chez Jérôme’. We designed a partial action plan based on my strategic goals and based upon that, I decided that it was most definitely useful to invest some time and effort (and scarce means) in CI. In this post I will focus on the next steps, now that we decided to go through with our Competitive Intelligence ventures. I will also address some tools that you can use to support your process, which are by the way not Competitive Intelligence tools because that is too big an investment for the size of my restaurant (see my post “The Synergy between Competitive Intelligence and Social Media” for my definition of competitive intelligence tools).