Posts Tagged 'competitor profiles'

The typical CI analyst

In our previous blogs, we have been constantly saying that analyzing will remain human work and that the CI analyst is of vital importance. But what does the typical CI analyst do? What makes him or her valuable? What is that piece of human work we don’t want to (or can) automate in CI tools? I will discuss these questions in this weblog.

What is a proper competitive intelligence tool? (II)

In part I of this series, Jeroen discussed the information gathering and spreading framework. In this framework he discussed multiple functions. We believe a tool should offer this functionality, together with the functionality I will discuss here, in order to be named a Competitive Intelligence tool. I will discuss two frameworks in this post: the profiling framework and the analysis framework.

Competitive Intelligence – Think Big, Start Small (III)

The previous posts had a bit of an open end, for which I apologize. So by popular demand, in this post I will reveal what happened to my restaurant after I started practitioning CI. Did I manage to turn the Thursday evening into a profitable night, inspired by my competitor but without losing my identity? And what else did it bring me to reward my invested time? Also, I pointed out that you don’t necessarily need fancy tools to support a CI system at this maturity level. I will show you what I accomplished with little or no investment in tooling, creating a system to support my activities.