What is a proper competitive intelligence tool? (I)
While BI tools and solutions became a commodity – and therefore offer roughly the same functionality – CI tools are not at that stage (yet). So for that reason it is important to have a good understanding of the functionality the tools can offer to be able to determine whether or not a CI tool will suit your needs and will support your CI processes best. In this series Anne and yours truly will address some of the functionality we believe is important and that such tools should offer to be called a CI tool (in our humble opinion).
