Posts Tagged 'marketing campaign'

Competitive Intelligence Functionality: Graphs

Graphs are strong instruments in which trends can be easily shown and recognized. Many different kinds of graphs make sure that there is a graph for every purpose. With this is mind, it won’t surprise you when I tell you that graphs are also being used in Competitive Intelligence (CI) tools. But, the use of these graphs differs from for instance Business Intelligence (BI) purposes. What is the difference and what are the challenges when using graphs in CI?

Why measuring effectiveness of marketing campaigns is also part of Competitive Intelligence

Companies investing in marketing undoubtedly have plenty reasons to launch the marketing campaigns that they do. But most of the time it’s hard to predict (let alone calculate) what the campaign will bring the company, and if it will pay itself back. And even afterwards it is not always easy to measure, or determine otherwise, whether or not the campaign had the desired effect. In this post I’d like to discuss how CI can contribute to determining how effective your marketing efforts really are.