Posts Tagged 'online'

Why reputation management is also part of competitive intelligence

Competitive Intelligence still seems to have a branding problem. A lot of people still don’t know what exactly CI is; sometimes they just had nothing to do with it until now, but most of the times they don’t even realize that they are already doing it, or parts of it. We’ve spoken about the definition in several posts already, so I will not go there again. Instead, I’d like to discuss some (somewhat) related professions or activities where (parts of) Competitive Intelligence can be applied, the first of which is reputation management.