Posts Tagged 'Outward Insights'

Article: Achieving Actionability: How to Get Decision-Makers to Pay Attention to Intelligence

Kenneth SawkaKen Sawka once again wrote a very interesting article on their Outward Insights blog. It’s about the problem of perfectly good Competitive Intelligence simply being ignored by management. I’d like to discuss this article in more detail in this blogpost, for two reasons. Firstly because this really is a problem every CI practitioner will recognize. Sawka describes the three forces that influence the level of success in being heard by management, which I think is enlightening. Secondly because I would like to share my vision on this ever returning nuisance and provide some suggestions on how to deal with these forces. Needless to say, I would really recommend the Outward Insights blog since it contains very useful posts on Competitive Intelligence.

Article: Leaping Over the Intelligence – Decision Gap

Kenneth SawkaAnyone who worked in a CI environment knows that no matter how extensive, expensive and mature your Competitive Intelligence activities are and, more importantly, no matter how insightful and actionable your acquired intelligence may be, it is never guaranteed that the intelligence is actually used in the process of strategic planning. The same goes for decision making; it takes more than relevant, actionable intelligence to make sure decisions are taken based upon it. The following article by Kenneth Sawka, managing partner at Outward Insights, clearly describes two ways to improve the impact CI can have on both strategic planning and decision making.