Posts Tagged 'point of sale'

Why measuring effectiveness of marketing campaigns is also part of Competitive Intelligence

Companies investing in marketing undoubtedly have plenty reasons to launch the marketing campaigns that they do. But most of the time it’s hard to predict (let alone calculate) what the campaign will bring the company, and if it will pay itself back. And even afterwards it is not always easy to measure, or determine otherwise, whether or not the campaign had the desired effect. In this post I’d like to discuss how CI can contribute to determining how effective your marketing efforts really are.