Posts Tagged 'sentiment analysis'

Competitive Intelligence Functionality: Graphs

Graphs are strong instruments in which trends can be easily shown and recognized. Many different kinds of graphs make sure that there is a graph for every purpose. With this is mind, it won’t surprise you when I tell you that graphs are also being used in Competitive Intelligence (CI) tools. But, the use of these graphs differs from for instance Business Intelligence (BI) purposes. What is the difference and what are the challenges when using graphs in CI?

Why measuring effectiveness of marketing campaigns is also part of Competitive Intelligence

Companies investing in marketing undoubtedly have plenty reasons to launch the marketing campaigns that they do. But most of the time it’s hard to predict (let alone calculate) what the campaign will bring the company, and if it will pay itself back. And even afterwards it is not always easy to measure, or determine otherwise, whether or not the campaign had the desired effect. In this post I’d like to discuss how CI can contribute to determining how effective your marketing efforts really are.

Why reputation management is also part of competitive intelligence

Competitive Intelligence still seems to have a branding problem. A lot of people still don’t know what exactly CI is; sometimes they just had nothing to do with it until now, but most of the times they don’t even realize that they are already doing it, or parts of it. We’ve spoken about the definition in several posts already, so I will not go there again. Instead, I’d like to discuss some (somewhat) related professions or activities where (parts of) Competitive Intelligence can be applied, the first of which is reputation management.

Sentiment analysis: Is it accurate enough?

In our latest post we’ve discussed briefly the questions about the accuracy of sentiment analysis. Are the current sentiment analysis techniques accurate enough? Are humans 100% accurate in performing sentiment analysis? In this follow-up post I would like to discuss these questions more thoroughly. While discussing this, I will refer to a number of blog posts in which the accuracy of sentiment analysis is discussed.

Competitive Intelligence functionality: Sentiment Analysis

You have launched a new product onto the market, and of course you want to know how your customers feel about it. Are they happy about it? Disappointed? Or maybe you want to know how your customers (and other people) feel about your company in general? It is difficult to find reliable answers to these sorts of questions. Companies spend thousands on market research reports, only to obtain information from about a year old. What if you want to know how your customers feel now, at this very moment? The answer is sentiment analysis.