Is CI the Elixir of Immortality?
Every once in a while it happens: you read an article that triggers you in so many layers of your brain that your thoughts immediately begin to wander off uncontrollably. It happens to me anyway, for example with this article I read about social business ...
Book review: Competitive Intelligence Advantage by Seena Sharp
Seena Sharp truly is a thought leader on Competitive Intelligence (CI) and definitely one of the best authors of this moment on the profession. She proves this with her book, Competitive Intelligence Advantage, in which she continuously stresses the importance of actionable knowledge regarding a ...
Competitive Intelligence Functionality: Graphs
Graphs are strong instruments in which trends can be easily shown and recognized. Many different kinds of graphs make sure that there is a graph for every purpose. With this is mind, it won’t surprise you when I tell you that graphs are also being ...
The Art of information analysis, or the biggest misconceptions of interviewing
If you are in any way participant in intelligence projects from an end user or consultant perspective (BI, CI, MI or whatever I) you will most likely also participate in the process of information analysis. Previously, we have defined this as the process of gathering ...
The typical CI analyst: Man versus Machine
In her previous post, Anne discussed the role of CI analysts. In this follow-up post I’d like to discuss their raison d’être. Is the human brain replaceable in the competitive intelligence process? Can it be fully automated at some point in time, using processor power ...
Competitive Intelligence – Think Big, Start Small (I)
When we hear success stories on Competitive Intelligence (or other related professions such as Business Intelligence), the companies in question often have mature CI systems in place, with lots of supporting software, contracts with (expensive) content providers or news sources and many CI professionals to ...
Posts Tagged 'Twitter'
Competitive Intelligence still seems to have a branding problem. A lot of people still don’t know what exactly CI is; sometimes they just had nothing to do with it until now, but most of the times they don’t even realize that they are already doing it, or parts of it. We’ve spoken about the definition in several posts already, so I will not go there again. Instead, I’d like to discuss some (somewhat) related professions or activities where (parts of) Competitive Intelligence can be applied, the first of which is reputation management.
You have launched a new product onto the market, and of course you want to know how your customers feel about it. Are they happy about it? Disappointed? Or maybe you want to know how your customers (and other people) feel about your company in general? It is difficult to find reliable answers to these sorts of questions. Companies spend thousands on market research reports, only to obtain information from about a year old. What if you want to know how your customers feel now, at this very moment? The answer is sentiment analysis.
I have to make an apology for the misleading title, because this post is not about competitive intelligence and social media. At least, not the combination that is so often described as synergy in its purest form. I cannot help thinking that some (more or less) highly respected people write about social media (in some cases related to Competitive Intelligence or any other underestimated and underappreciated profession) because writing about social media scores. I really encourage everyone to draw attention to my beloved profession, but do not do it by stating nonsense, please! You might as well write about CI in relation to Britney Spears or Tiger Woods.
This article by Bruce A. Brien, author of The Stratascope Sales Enablement Blog gives basic but helpful tips, for people who are just starting to discover Competitive Intelligence, on how to set up a system to monitor their competitors. Basically he categorizes three ways to collect information on each of your competitors:
About Jeroen van Luik
Since 2004 I have been working with Business Intelligence solutions, formerly in the role of end user and currently as a BI and CI business consultant at Dink Intelligence, part of Redwood International Business Group. As challenging as Business Intelligence may be, I felt like there was more. Gradually I started working in the field of Competitive Intelligence, which I have been doing since early 2006. Unlike BI, Competitive Intelligence is less obvious and less commonly accepted. This blog is hopefully contributing to changing that.
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About Anne van den Brink
I am working as a BI and CI business consultant at Dink Intelligence. I hope I can provide useful information about what CI is, but also what it can be. It is exciting to work in such a dynamic field, and writing about CI is a challenging task I gladly accept.
10-20-30 rule action analysis automated processes business intelligence CI analyst ci manager CI tools competitive intelligence Competitive Intelligence Advantage competitor intelligence competitor profiles decision maker decision making enterprise intelligence ethics Facebook framework functionality Google Reader Guy Kawasaki information insight intelligence intelligence cycle Joseph Rodenberg Julia Evans key intelligence topics marketing intelligence misrepresentation news sources Outward Insights presentation rss feeds SCIP Seena Sharp sentiment analysis social media strategic objectives strategy Tom Hawes Trevino Twitter unstructured data Weaver